Project

+1Gorod

Conducted Russia's grandest quest on conscious consumption, spanning 10 cities.

Services Provided

Targeted advertising
Creation and implementation of a creative concept
Design
Website development

About the Client

+1Gorod – an interactive map showcasing the city's social and ecological services.
gorod.plus-one.ru

Objective

Elevate awareness of the +1Gorod project and the theme of conscious consumption.

Accomplishments

  • Crafted a creative concept and quest mechanism for both online and offline platforms. Participants from each city were tasked with completing assignments and sharing reports on their social media.
  • Developed 10 registration websites, one for each city.
  • Established 10 Instagram accounts, dedicated to each respective city.
  • Configured an advertising campaign to attract participants.
  • Ensured SMM support for the project across social media platforms.

Results

1,000,000 coverage

Achieved a reach of over 1,000,000 across social media and media outlets.

2000 members

Attracted over 2,000 participants from various Russian cities.

30 cities

Following the successful pilot project, the quest was expanded to 30 cities and then integrated into the project's mobile app as a permanent feature.

Contact Information

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